Privacy Policy

Effective date: June 5, 2026

Efefi ("we," "us," or "our") operates the website at efefi.com and related services (collectively, the "Efefi Platform"). This Privacy Policy explains how we collect, use, disclose, and safeguard information about you when you interact with the Efefi Platform. By accessing or using our services, you acknowledge the practices described in this policy.

Information We Collect

We collect information to deliver, secure, and improve our services, and to communicate with you. We categorize data as follows:

Information you provide directly. When you create an account, contact us, or otherwise communicate with Efefi, we may collect identifiers such as your name, email address, company name, job title, and any other information you choose to provide. If you engage in transactions, we may collect payment details and billing information as needed.
Information about your use of the Efefi Platform. We gather data about how you interact with our services, including features you use, the pages you view, the dates and times of your interactions, and settings you select.
Device and connectivity information. We may collect data about the device you use to access Efefi, including device type, operating system, unique device identifiers, browser type, language, IP address, and mobile network information.
Location data. We may infer general location from your IP address or from you if you provide location information in your profile, settings, or communications.
Customer support and communications data. If you contact us, we may retain records of those inquiries and any information you provide to assist us in responding.

Information Collected Automatically

We automatically collect information about your interactions with the Efefi Platform through technologies such as server logs, cookies, and similar tracking tools. This helps us analyze trends, administer the site, and improve the user experience.

Log Files

We maintain log files of activity on the Efefi Platform. These files may include:

Internet protocol (IP) addresses
Browser type and settings
Access times and dates
Pages viewed and actions taken
Referring/exit pages and websites

We use this information to detect and prevent abuse, diagnose issues, analyze trends, and improve the platformâ€™s performance and security. Logs may be retained for varying periods in accordance with regulatory and business needs.

Cookies and Tracking Technologies

We and our partners may use cookies, pixel tags, local storage, and similar technologies to collect and store information about your interactions with Efefi. These technologies help us remember your preferences, personalize content, measure audience and traffic on our site, and deliver relevant advertising.

We categorize cookies as follows:

Essential cookies: Necessary for core site functionality and security. Without these, services may not operate as intended.
Preference cookies: Remember choices you make (language, region, etc.) to provide a more tailored experience.
Analytics cookies: Help us understand how you use the platform and how we can improve performance and reliability.
Advertising cookies: Used to deliver relevant ads to you and measure the effectiveness of advertising campaigns.

You have rights to control cookies through your browser settings and through cookie banners on the Efefi Platform. If you disable certain cookies, some features may not function properly.

In addition to cookies, we may use related technologies such as web beacons, pixel tags, and similar tools to collect information about your interactions and responses to our content.

Third-Party Advertising

Efefi may engage third-party advertising partners to serve ads on the Efefi Platform and across other sites. These partners may use cookies, device identifiers, or similar technologies to collect information about your online activities to deliver targeted advertising and to measure ad performance. We do not control these third partiesâ€™ tracking technologies, but we require them to comply with applicable privacy laws and their own stated policies.

To learn more about interest-based advertising or to opt out of certain advertising practices, you can visit the opt-out pages of major advertising networks or use available tools that provide an aggregated opt-out experience. Your opt-out choices are typically browser- or device-specific; opting out on one device may not affect other devices you use to access Efefi.

Children's Privacy

Efefi does not knowingly collect or solicit personal information from children under the age of 16 where required by law, and we do not knowingly market to children. If you become aware that a child under 16 has provided us with personal information, please contact us so we can take steps to delete the information and terminate the child's account, as allowed by applicable law. In jurisdictions that require a different minimum age for consent or collection, we will comply with the applicable law. Parents and guardians should supervise their children's online activities and exercise their privacy choices on behalf of minors they supervise.

Your Rights and Choices

You may have rights regarding your personal data. Depending on your jurisdiction, these may include the right to access, correct, delete, restrict processing, object to processing, or request data portability. You may also withdraw consent where processing is based on consent. To exercise these rights, or to request a copy of your data, please contact us at [email protected] or through the user account settings if available.

We may require information to verify your identity before fulfilling certain requests. We will respond in accordance with applicable law and aim to fulfill requests promptly.

Data Security

Efefi implements reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, or destruction. Our security measures are designed to provide a level of protection appropriate to the nature of the data and the risks involved, recognizing that no system is entirely immune to breaches.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, to comply with legal obligations, or as otherwise permitted by law. When information is no longer required, we take reasonable steps to securely delete or anonymize it.

Links to Other Websites

The Efefi Platform may contain links to third-party sites or services. This Privacy Policy covers only information collected by Efefi. We are not responsible for the privacy practices of other sites and encourage you to review their policies when you navigate away from Efefi.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will provide notice and update the â€œEffective dateâ€ at the top of this page. continued use of the Efefi Platform after changes implies consent to the updated policy.